Branding for theoretical restaurant, Pizzacycle.
Pizzacycle was created to solve bicyclists’ common problems on the road. This is a place where your hunger, flat tire, and tiredness go away. While you’re taking a break from your ride, you can enjoy a slice of fresh, homemade-style pizza.
The brand of Pizzacycle was to relate to bicycle and racing asthetics - hence the modern-vintage feel of the brand. This hip/modern asthetic is aimed for the target audience of student bicyclists in College Station, TX.